Gain a Competitive Edge in Marketing, Communications, and PR
With three powerhouse graduate degree programs, the NYU SPS Integrated Marketing and Communications Department is where academic excellence meets real-world experience amidst the energy of NYC.
Beyond the Classroom
Our Network in Action
Connect, Learn, Grow & Excel
Corporate Value Index
The role brands and corporations play in shaping and influencing political, social, and cultural changes has made the exploration of customers’ brand relationships—and brand loyalty—more important. This study from IMC faculty demonstrates that consumers’ responses to a brand are more closely aligned with their perceptions of the brand’s social values than with traditional product benefits.
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Graduate Student Associations
Students engage with industry leaders and build their network with membership in two active student organizations: The Integrated Marketing Association (IMA) and the Public Relations League, the official chapter of the NYU PRSSA. The clubs give students access to regional public relations, marketing, and strategic communications executives, agency tours, leading industry associations, and more. Create a career-enhancing network while still in graduate school.
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Activities & Initiatives
We deliver relevant marketing and communications programming and curricula that align with the needs of marketing and communications leaders in the areas of Digital Transformation, Global Perspective, and Growth Leadership. Over 100 guest speakers and project judges from a broad array of leading brands join us in our classrooms every year.
Growth Leadership
Emerging leaders in marketing, communications, and public relations aspire to drive long-term growth. As part of the Institute for Real Growth, we collaborate with WPP, Google, Facebook, LinkedIn, Kantar, Spencer Stuart, Mobile Marketing Association, and Oxford University, and explore the fundamentals of driving sustained growth. Innovative thought leaders share their wisdom with students.
Industry Relevance
Our faculty work with students on real-time business challenges, the curriculum is oriented to industry needs, and the school regularly hosts trade association events and speakers from the Public Relations Society of America (PRSA), American Marketing Association (AMA), Advertising Research Foundation (ARF), and more.
Research and Thought Leadership
The NYU SPS IMC department is engaged in industry-relevant research and thought leadership including academic publications, industry reports, white papers, books, and case studies. IMC faculty provides consulting services to a broad range of industries and leads the effort to transform marketing, communications, and public relations practices. Our signature projects focus on purpose-driven marketing and public relations and use various research methodologies.
Where the Industry Gathers
Future Forward Speaking Series
Future Forward Speaking Series
The Future Forward Speakers Series gives our students unmatched access to leading marketing and public relations innovators, influencers and icons. Monthly opportunities for students to connect and network with global leaders who are leading marketing and communications into the future is a differentiator in an NYU SPS education. When students see the “Future Forward” title, they know that essential industry leaders are “in the house” and that the event is must-attend.
Industry Celebrations
Industry Celebrations
The department routinely celebrates major industry milestones with industry leaders. For the 100th anniversary of the first-ever public relations class taught at NYU by Edwards Bernays, a celebratory event and panel was co-hosted with the Museum of Public Relations. Students and faculty attended the book release party for the annotated version of the first public relations textbook, Crystallizing Public Opinion.
Skill Build Workshops
Skill Build Workshops
Skill Build Workshops welcome students to hone their skills in workshops outside of the classroom with professionals who have a specific expertise in topic areas ranging from pitching to speed mentoring and more.
Industry Events
Industry Events
NYC is home to essential industry industry organizations such as the American Marketing Association (AMA), the National Retail Federation (NRF), the Advertising Research Foundation (ARF), the Public Relations Society of America (PRSA), Public Relations Student Society of America (PRSSA), and NY Women in Communications (NY WICI). These groups routinely welcome our students to engage at meetings, meetups, training sessions, and more.
