Bettina Garibaldi
Education
’09, MS in Public Relations and Corporate Communication, New York University
<p><span class="p-body">As Chief Marketing & Communications Officer for the FIFA World Cup 2026™ New York New Jersey Host Committee, Bettina leads efforts to bring the tournament to life in one of the world’s most dynamic host regions—and proud host of the Final Match. A global marketing and communications leader with 20+ years of experience, she is passionate about engaging diverse audiences and driving growth through innovative campaigns.</span></p>
<p><span class="p-body">Fluent in English and Spanish and shaped by a diplomatic upbringing, Bettina thrives at the intersection of culture and collaboration. Previously EVP/Managing Director at Ketchum, she led the fastest growing practice and throughout her career has spearheaded high-impact campaigns for many clients.</span></p>
<p><span class="p-body">Her accolades include PRWeek’s 40 Under 40 and HSMAI’s Top 25 Extraordinary Minds in Marketing, reflecting her impact across the industry. She brings expertise and recognition to her role—a full-circle moment given her Argentinean roots, prior World Cup experience, and career leading campaigns for some of the world’s biggest brands.</span></p>
Completing my MS in Corporate Communications and Public Relations at SPS in 2009 was a pivotal step in my journey. After working at a top global PR firm on a working visa, I chose to return to school as an international student to specialize and grow. SPS provided not only a strong education but also a diverse, supportive community. The professors I met paved the way for my career—one became a mentor and continues to be to this day. The program gave me the confidence to lead with impact and reinforced my belief that communications is a driver of trust, culture, and connection."
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