<p>Sabrina Corrozza brings a decade of communications experience to NYU SPS. She works with the biggest brands in sports, media and technology, including the world's most popular and respected global football brands: FC Barcelona and FC Bayern Munich; powerhouses in the world of technology such as Facebook, Google/YouTube, Yahoo, VEVO; as well as several of the fastest-growing companies worldwide such as Perform Group, The Mom Project and Chargifi.&nbsp;</p> <p>Today, Corrozza's agency successfully manages the US presence of everything from global brands to tech startups, creating key media and speaking opportunities for executives and athletes as well as engaging with American fans and businesses in the most relevant ways.</p>

<p>Carrozza started her undergraduate studies as an accounting major, then switched to journalism, then landed in marketing. “When I graduated, I worked in several marketing roles before realizing that I wanted to work in communications and public relations,” she recalls. “Once I finally landed in the right profession, I worked my way from corporate communications for enterprises to startups in technology to streaming/digital media brands and finally, sports.”</p> <p>Originally, Carrozza could not have imagined a career in sports—it was reportedly never on her radar as a viable option. However, she eventually launched her own PR agency servicing clients in sports, media and entertainment, and technology. “The big brand clients I had the pleasure of supporting, including FC Barcelona, FC Bayern Munich, LaLiga, Serie A, led me to a cross-collaboration project with Daniel Kelly, which eventually led to an incredible opportunity to teach at NYU SPS,” she reveals.</p>

<p>According to Carrozza, achieving personal success is only half as rewarding as helping others achieve their dreams. That drew her to teaching and keeps her going now. “At this stage of my career, it’s important to give back and help shape the next generation of leaders,” she muses. “Working in business across various industries for over 20 years, I have a lot to give.”</p> <p>Carrozza says that her students often say that her coursework feels like a Real World challenge or at the very least, is similar to being an intern in the industry. “SPS is doing an incredible job of finding great talent to teach both theory and practical knowledge,” she shares. “The program offers many opportunities for students to immerse themselves in the industry, build their professional networks and experience sports business and culture across the globe.”</p> <p>That last point is key—NYU SPS does an outstanding job of preparing students for a career in the global sports industry. “While the university is based in the diverse city of New York, the program offers many opportunities to gain experience and connections around the world.”</p>

<p>As a practicing professional, Carrozza is tuned in to the forces shaping our lives, work and the industries we operate in. The main source of many of her lectures are current headlines and examples, which allow her to speak in current terms, about recent happenings, in real time. She is also proudly often able to share “insider” knowledge with students to analyze the headlines driving news even further.</p> <p>For example, AI is transforming every aspect of our lives and work and is likely to be the “next big thing” in sports, in Carrozza’s opinion. “Women’s sports represent a significant driver of growth in the sports industry overall,” she explains. “I also believe we’ll finally see sports like soccer, cricket, volleyball and other niche sports become more mainstream as our population shifts to a younger, more diverse, and global audience.”</p>

<p>When we asked Carrozza to share words of wisdom with students of today, it was quite simple. “Invest in yourselves and your career—it’s the best investment you’ll ever make, ” she advises. “Many of us will be working for 40+ years, so don’t settle for a job or role that doesn’t speak to you. Keep going until you find the right opportunity.”</p> <p>Furthermore, Carrozza wants students to remember that the path to achieving your dreams is often not linear. “Just keep going until you’re exactly where you want to be,” she concludes. “If you’re working hard and putting in the effort, it will surely pay off in the long run.”</p> <p>An <a href="/content/sps-nyu/explore/degrees-and-programs/ms-in-global-sport.html" title="MS in Sports Business">MS in Sports Business</a> from NYU SPS can open doors that you may have never imagined were possible. See where you can start the next chapter of your career with a degree from the <a href="/content/sps-nyu/about/academic-divisions-and-departments/preston-robert-tisch-institute-for-global-sport.html" title="Preston Robert Tisch Institute for Global Sport">Preston Robert Tisch Institute for Global Sport</a>.</p>