<p>Gennaro's career began at the Federal Reserve Bank of Philadelphia, followed by a role in consulting. However, his entrepreneurial spirit led him to purchase a franchise in the Women's Professional Basketball League in 1979—an endeavor ahead of its time, pre-dating the WNBA by nearly two decades. When the league folded, Gennaro transitioned into a 20-year career at PepsiCo, where he played a pivotal role in launching iconic products, like Cool Ranch Doritos, and led the company's food service beverage division.</p>
<p>In 2007, Gennaro's love for sports led to the publication of his book, Diamond Dollars: The Economics of Winning in Baseball, which opened doors to consulting opportunities with professional sports teams and a teaching career in sports business programs. His deep knowledge of baseball analytics also blossomed into a decade-long radio show on SiriusXM, where he continues to share his insights.</p>