Instead of placing a generic bottle of wine in a room, what if you knew the guest loved golf and placed a golf magazine instead? It costs less but shows you took the time to get to know them. Customization doesn't always have to be expensive; it just requires time and effort."
I work with a destination spa resort that collaborates with a chocolate company sourcing beans from small family farms in Africa. When guests learn about the sustainability efforts, they are deeply interested. Sustainability is becoming a key aspect of hospitality, and companies that embrace it will thrive."