<p>AI is transforming the communications industry, reshaping how organizations engage with audiences. Keivsky’s course helps students harness AI to enhance messaging, streamline content creation, and drive engagement. “What used to take several people days to do can now be done by one individual in a matter of hours, and often with greater accuracy,” he notes. His curriculum blends the fundamentals of storytelling and AI with hands-on practice in generating text, graphics, audio, and video content.</p>
<p>A key aspect of the course is its focus on personalization and connection. “One of the major challenges in communications today is creating genuine connection,” Keivsky explains. Early in the program, students develop avatar personas to simulate customized outreach. “Comms teams often don’t have the bandwidth to create personalized messaging for multiple audiences, but with AI, they can now produce as many variations as needed in a short time.”</p>