SPS Stories
Alumni Spotlight
Shaping Media through Data-driven Strategies
Fast Facts
- Ye Tao is a senior analyst at GroupM, focusing on developing data-driven solutions in the media business
- He pursued his MS in Integrated Marketing at NYU SPS, combining his passion for data analytics and marketing strategies
- Being featured in the NYU SPS Yankee Stadium Graduation video was a proud and significant moment in his life
<p>Ye Tao has always had a passion for exploring the world and discovering cultural and historical wonders. Originally from Jiangxi, China, Tao's love for travel and outdoor activities like kayaking and jet skiing reflect his curiosity and eagerness to explore new horizons. This same sense of exploration led him to NYU's <a href="https://www.sps.nyu.edu/homepage/academics/masters-degrees/ms-in-integrated-marketing.html" target="_self">MS in Integrated Marketing</a> program, where he found the perfect balance between academic theory and practical application in the marketing world.</p>
Finding the Perfect Fit at NYU
<p>Tao followed his desire to merge his background in data analytics with marketing principles all the way to NYU. He was drawn to the Integrated Marketing & Communications (IM&C) program because of its reputation for bridging data-driven strategies with marketing insights. Additionally, the program's extensive network of professionals in marketing and media industries offered invaluable opportunities. "This exposure has been instrumental in shaping my career," Tao reflects.</p>
<p>As a student, Tao's experience was both demanding and fulfilling. He found that the program went beyond traditional marketing studies, offering practical learning and direct interaction with industry professionals. The academic rigor and real-world application of his studies equipped him with a unique skill set, allowing him to integrate data with marketing strategies effectively. Tao describes his time at NYU SPS as pivotal, helping him build a solid foundation in marketing analytics.</p>
Thriving in the Media Business
<p>Today, Tao applies his skills as a senior analyst at GroupM. His role focuses on developing and implementing data solutions that address complex challenges within the media business. The mix of marketing and data science skills he gained through the IM&C program proved crucial in preparing him for this role.</p>
The professional network and the real-world scenarios I encountered during my time at NYU have continued to be valuable resources in my career."
<p>Among the highlights of his graduate studies, being selected to represent NYU SPS in the Yankee Stadium Graduation video holds a special place in Ye's heart. "It was an honor to be chosen and a moment I proudly shared with my parents," he says, recalling the pride of standing as a representative of his school during that significant event.</p>
Looking to the Future
<p>Looking ahead, Tao aims to deepen his expertise in marketing science. He envisions a future where his advanced skills in data science and engineering will drive more data-informed strategies in the media industry. His goal is to become a marketing science expert, leveraging data to make a significant impact on the evolving media landscape.</p>
<p>Tao's story speaks to the power of integrating diverse skills and seizing opportunities to shape a meaningful career in marketing. His advice to students and professionals alike is to embrace both the academic and practical aspects of their field, as they can be the key to thriving in today's complex marketing environment.</p>
<p>Take your place at the center of the marketing world when you pursue an <a href="https://www.sps.nyu.edu/homepage/academics/masters-degrees/ms-in-integrated-marketing.html" target="_self">MS in Integrated Marketing</a> at NYU SPS.</p>
