<p>Attracting students from all over the globe, the <a href="https://www.sps.nyu.edu/homepage/academics/masters-degrees/ms-in-integrated-marketing.html" target="_blank">MS in Integrated Marketing</a> program at NYU SPS is constantly evolving to stay ahead of the curve in business. Anny Huizi Wangyu is a recent graduate of the program who has hit her stride in the industry after gaining valuable skills and experience in the classroom. We were excited to touch base with her to learn more about what she learned in the program and how she applies it in the field today.</p>

<p>How often do you meet someone from the same hometown as pandas? Wangyu is from Chengdu, China, famous for its giant panda population. Her diverse interests, including classical music, scuba diving, and a newfound love for plants during the pandemic, have always been accompanied by a deep curiosity and drive for learning. These qualities led her to New York City, where she pursued her passion for marketing at NYU, a city and institution that had captivated her since her first visit in 2009.</p>

<p>Wangyu's interest in marketing was ignited during her freshman year of undergraduate studies when she interned as a sales assistant. This initial experience was the gateway to explore marketing further, prompting her to take additional elective courses and gain hands-on experience in various areas, including sales, media planning, strategy, and market research. During this time, she had her sights set on NYC, and the MS in Integrated Marketing program felt like the best way to place herself at the center of the industry. Anny describes her time at NYU as transformative, rewarding, and empowering.</p>

<p>Being in the supportive environment of her program, Wangyu felt valued and confident in her abilities as an emerging marketer. This sense of belonging and encouragement inspired her to take on new challenges and pursue her career goals with determination and resilience. &quot;Overall, my time at NYU was a pivotal period that equipped me with the knowledge, skills, and confidence to thrive in the marketing field,&quot; she adds.</p>

<p>Today, Wangyu works as a senior manager at VideoAmp, where she plays a key role in helping clients optimize their campaigns across all paid media platforms. Her work involves challenging traditional approaches by implementing algorithmic strategies for omnichannel media planning and optimization. Reflecting on her time at NYU SPS, Anny credits the program for laying a solid foundation in marketing theories and inspiring her to become a lifelong learner in this constantly evolving field.</p> <p>As she continues her career, Wangyu is focused on honing her expertise in media analytics, broadening her knowledge across cross-functional areas like strategy and technology, and gaining more experience in growing and leading a team. She believes that social media is a critical component in digital marketing, offering accurate targeting, wide reach, and the ability to foster personalized interactions between brands and customers.</p>

<p>Wangyu advises incoming NYU SPS students to take full advantage of the school's resources, including peers, alumni, faculty, and speakers. She encourages students to step outside their comfort zones, learn, and connect with people, as these experiences can lead to unexpected and rewarding surprises.</p> <p>Reflecting on her own capstone experience, she emphasizes the importance of thinking about marketing from a financial and business impact perspective, a mindset that continues to guide her in her current role.</p> <p>Take the next step in your career when you pursue an <a href="https://www.sps.nyu.edu/homepage/academics/masters-degrees/ms-in-integrated-marketing.html" target="_blank">MS in Integrated Marketing</a> here at the center of everything, NYU SPS.</p>