<p><span class="p-body"><b>Shred is a Fast Casual Salad Concept working to combat food waste and boost nutritional value of the foods we do eat.</b></span></p> <p><span class="p-body"><i>Shred is one of the finalists in the HI Hub Incubator Program. Aviva Wolf, founder, tells us more about the business.</i></span></p> <p><span class="p-body"><b>What product or service does Shred offer?</b><br> Shred NY is the first of its kind, Shred Bar, a fast casual location serving healthy menus where fresh ingredients are prepared to order, using our state-of-the-art food processors. In this way, we obviate food waste and maximize the freshness and nutritional benefit of the food we eat.</span></p> <p><span class="p-body"><b>What do you enjoy most about creating your own startup business?</b><br> I am very passionate about Shred; “Shredding” describes a passion for excellence, our mission is to create a global community and lifestyle brand for anyone who shares this passion. And I do!</span></p> <p><span class="p-body"><b>How did you come up with the idea for this business?</b><br> Shred was created out of a deep desire to minimize the problem of food waste in the hospitality industry.</span></p> <p><span class="p-body"><b>Why did you decide to participate in the HI Hub Incubator program?</b><br> The HI Hub Incubator allows startups to connect and learn directly from industry leaders. This resource is invaluable to anyone involved in a startup.</span></p> <p><span class="p-body"><b>Have you worked with any alumni or mentors on this project? If so, who and what was that experience like?</b><br> I have had&nbsp;zoom sessions with 3 mentors: Kunal Lunawat, Peggy Bianco and George Roukas.&nbsp; Each conversation has helped Shred evolve from a concept to an actual, viable business. Of course, Dr K.'s enthusiasm and support has been amazing throughout this process, too!</span></p>