<p><i>Mova is one of the finalists in the HI Hub Incubator Program. Julia Maksimova tells us more about the business.</i></p>
<p><b>What product or service does Mova Living offer?</b><br>
Mova offers flexible stay design-focused furnished apartments for rent in New York (what is known as corporate housing) </p>
<p><b>How did you come up with the idea for this business?</b><br>
During Covid and with WFH mandate, I noticed a rising trend of people wanting to come to New York, work remotely and rent comfortable accommodations in “ local” neighborhoods. I saw whats being offered on the market didnt best address the growing demand - renting from airbnb is scary, hotels are too expensive and corporate housing units felt outdated or sterile - and I thought I can do better. </p>
<p><b>Why did you decide to participate in the HI Hub Incubator program?</b><br>
Our business is a blend of hospitality and real estate - HI Hub Incubator couldnt have been a better fit as it is innovative and forward thinking, with amazing access to market players. </p>
<p><b>What do you enjoy most about creating your own startup business?</b><br>
I’m in changge of my own destiny, I get to do what I love and build the team I’m proud to be a part of. </p>
<p><b>What advice would you give to someone contemplating founding a startup?</b><br>
Be ready for fast turns, talk to customers a lot, surround yourself with smart people. Focus on what you love and delegate/outsource the rest as fast as possible. </p>
<p><b>What is something you learned through this process that you wish you’d known before you created your startup?</b><br>
Being more methodical for sure. I get too excited sometimes. </p>
<p><b>What does the future of your startup look like in an ideal world?</b><br>
My goal is to scale and sell it in several years. </p>
<p><b>Have you worked with any alumni or mentors on this project? If so, who and what was that experience like?</b><br>
Yes - I enjoy the mentors’ expertise, true willingness to help, and innovative approach. I really enjoy being asked tough questions and finding solutions.</p>
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