NYU HI Hub Incubator Resources

Books offer in-depth knowledge and guidance on various aspects of entrepreneurship, from starting a business to scaling and managing operations. Below is a selection of essential reads for aspiring and established entrepreneurs.

• Playing to Win: How Strategy Really Works - A.G. Lafley, Roger L. Martin
  Strategy is not complex. But it is hard. It’s hard because it forces people and organizations to make specific choices about their future—something that doesn’t happen in most companies. Now two of today’s best-known business thinkers get to the heart of strategy—explaining what it’s for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point.
• Build: An Unorthodox Guide to Making Things Worth Making - Tony Fadell
  Written for anyone who wants to grow at work—from young grads navigating their first jobs to CEOs deciding whether to sell their company—Build is full of personal stories, practical advice and fascinating insights into some of the most impactful products and people of the 20th century.
• Co-Intelligence: Living and Working with AI - Ethan Mollick
  Mollick challenges us to utilize AI's enormous power without losing our identity, to learn from it without being misled, and to harness its gifts to create a better human future. Wide ranging, hugely thought-provoking, optimistic, and lucid, Co-Intelligence reveals the promise and power of this new era.
• Thinking in Systems - Donella Meadows
  Thinking in Systems is a concise and crucial book offering insight for problem solving on scales ranging from the personal to the global. Edited by the Sustainability Institute’s Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world, showing readers how to develop the systems-thinking skills that thought leaders across the globe consider critical for 21st-century life.
• Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers - Alexander Osterwalder, Yves Pigneur
  Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
• The Coming Wave: Technology, Power, and the Twenty-first Century's Greatest Dilemma - Mustafa Suleyman
  How do we ensure the flourishing of humankind? How do we maintain control? How do we navigate the narrow path to a successful future? This groundbreaking book from the ultimate AI insider establishes “the containment problem”—the task of maintaining control over powerful technologies—as the essential challenge of our age.
• Emergenetics®: Tap Into the New Science of Success - Geil Browning
  Applying Emergenetics® to the workplace will enable you to make optimal career decisions, boost your creativity and performance, increase profits, make better decisions, assemble "brain trust" teams, write effective performance reviews, make presentations that appeal to everyone, sell to all kinds of customers, and motivate all kinds of employees. Emergenetics® offers invaluable insights instantly, and paves the way to personal growth, satisfaction, and success.

LinkedIn Groups provide an opportunity for entrepreneurs to network, share resources, and discuss challenges with like-minded individuals. The following groups are great for connecting with other entrepreneurs and industry professionals.

• Female Entrepreneur Association
  For females to connect, share tips, swap services and support each other. The group is from the Female Entrepreneur Association, a platform to inspire and empower women. It shares weekly videos, inspirational stories, and a free monthly digital magazine called “This Girl Means Business.”
• Linked Small Business Innovators
  Linked Small Business Innovators has been set up as a resource Group for members to share news, trends, expertise and resources for the benefit of education and connection.
• Entrepreneur & Small Business Forum
  Dedicated to impact, mindset, growth, and strategies. All posts require approval to ensure the content is relevant. There’s also a weekly podcast, “The Business Growth Architect Show,” exploring strategies from successful owners.
• Bright Ideas & Entrepreneurs
  Offers a community for entrepreneurs, small business owners, startups, angel investors, venture capitalists, and other like-minded individuals. Members share creative thoughts, ideas, and failures.
• Startup and Entrepreneurs Network
  This group is for startup entrepreneurs. Members can send funding proposals through USAngelInvestors.com. The product must be finished, with revenue and downloads.
• Band of Entrepreneurs
  A non-profit organization to facilitate the development of the entrepreneurial and startup ecosystem. It seeks to support registered members through legal help, human resources, PR, finance, and technology.
• On Startups
  This group aims to enable people from the tech startup ecosystem to connect and share useful and relevant content.