Revenue Strategies and Pricing Analytics

This course is the second course offered in the Sports Analytics Certificate, and will constitute part of the ‘core’ offerings that all Certificate students will take. This course builds on other Certificate courses. It highlights the importance of analytics and data modeling to revenue management in the sports industry. This includes demand forecasting, pricing, inventory management, and consumer relationship management (CRM), among other topics.
Students will also learn about the technology infrastructures required to support these functions. This includes an overview of the technologies that capture, store, manage, and distill data. The course will also provide an overview of the communication structures and best practices required across a sport organization’s hierarchy in order to optimize the use of these technologies. The course will also delve into ‘next-gen’ sources of revenue, such as Non-fungible tokens (NFTs) and blockchain, sponsorship analytics, and spatial computing such as AR and VR.
TGSC1-CE1001 Revenue Strategies and Pricing will be discontinued after spring 2027. Students completing the Sports Analytics Certificate should complete the core course Foundations of Sports Analytics by fall 2026, and the three electives in spring 2027. The Certificate in Sports Analytics will be discontinued after spring 2027.  For assistance with registration, please contact sps.info@nyu.edu or 212-998-7150. For additional questions, please contact tischinstitute.ce@nyu.edu.
 
Continuing Education Units (CEU) : 2

You'll walk away with

• Identify the current and future sources of revenue for sport organizations
• Apply data analysis methods to revenue management problems
• Construct a ‘mental map’ of the data aggregation and management technology architectures
• Identify the organizational and structural components of sport organizations that are essential for effective revenue optimization