AI for Impact: Boost Your Marketability and Organizational Growth

Generative AI is transforming the way organizations communicate, engage, and innovate. Professionals who can harness these tools responsibly and creatively are positioned to lead in today's competitive marketplace.
 
This one-day intensive offers a practical, hands-on introduction to AI applications that enhance digital storytelling, stakeholder engagement, and event planning; skills that directly translate into greater career marketability and organizational impact.
 
Participants may choose to develop a project idea using course tools and receive feedback - an opportunity to showcase practical application to employers, colleagues, or stakeholders.
 
Please note: Participants should have access to ChatGPT (or an equivalent generative AI tool) to ensure a fully interactive learning experience.
 
This course is the first in the AI for Impact series. Those seeking deeper expertise can continue with AI for Impact Part 2 (Launching March 2026), a hands-on advanced lab focused on custom AI agent development for leadership, storytelling, and organizational innovation.
 
What You'll Learn:

• Ability to apply structured strategies to design mission-driven, values-aligned narratives.
• Gain hands-on experience with leading AI applications, including:

1. ChatGPT for ideation, strategy, and storytelling
2. AskHumans for gathering real-time audience insights
3. Wordly AI for live multilingual translation and accessibility
4. Udio for AI-generated sound and audio design
5. Adobe Firefly for ethical, commercially safe image generation

• Explore case studies of AI in action across sectors, including social impact, business, hospitality, and events.
• Build strategies to integrate AI responsibly into campaigns, communications, and organizational initiatives.

 
Full participation in this course is applicable for 7 CFRE points in Category 1.B -- Education (initial certification/recertification).
 
Continuing Education Units (CEU) : 1

You'll walk away with

• A clear understanding of how AI augments storytelling, engagement, and event management.
• Practical content and strategies created during the course, ready for immediate use.
• Best practices for ethical, transparent, and inclusive AI adoption.
• Insights into the evolving role of AI in driving innovation and decision-making.

Ideal for

• Professionals in nonprofit, philanthropy, hospitality, business, and event management
• Senior leaders seeking to responsibly integrate AI into engagement and storytelling
• Students eager for applied exposure to AI across industries