Digital Content Creation: Design, Writing, AI, and Video

The evolution of social media content into visually compelling images, video, and live broadcasting requires a strong visual media presence to achieve success. Content creation requires an understanding of media, design, story, and platform-specific best practices. This course will teach you how to translate a strategic vision into social media content, from conceptualizing to creating, editing, and executing content on social media platforms. 
 
Continuing Education Units (CEU) : 2.5

You'll walk away with

  • By the end of this course, students will be able to:
  • Produce professional digital media assets including graphics, videos, photography, written content, and interactive features through industry-training.
  • Develop a strategic digital media content plan informed by platform best practices, audience behavior, and industry standards.
  • Use industry tools, AI and emerging technologies to enhance and streamline digital content creation across multiple formats.
  • Align digital media strategies with broader business and brand objectives to drive meaningful communication, sales and measurable impact.

Upcoming courses

Registration is recommended at least three weeks before the course start date.