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Justine Gubar

Adjunct Instructor

Preston Robert Tisch Institute for Global Sport

The Future of Sports Media Is at NYU SPS

Fast Facts

  • Gubar spent two decades as a television producer at ESPN and other sports new outlets
  • Faculty advisor to the NYU Sports Film Festival and Sports Media Fellowship
  • Head of the Sports Emmy Awards, presented by the National Academy of Television Arts & Science

The Future of Sports Media Is Here

The biggest challenge is making the billion-dollar investments networks and platforms are spending on rights fees for live sporting events pay off in an uncertain and ever-changing media landscape. For example, CBS, ESPN, FOX, NBC, and now Amazon will reportedly pay the National Football League more than $110 billion over 11 years to broadcast and stream their games."

Real Advice for the Real World

To me, opportunities like this are what make NYU SPS shine as a learning environment and why students gravitate to our program in the first place. As a teacher, I love to see students discover themselves in the context of career building and develop their professional aspirations in often unexpected ways."

Gubar's Role as Head of the Sports Emmy Awards

My role draws on vast industry knowledge and understanding of the latest media trends, deep relationships across various genres, a belief in creating connected communities, and a commitment to diversity, inclusion, and transformation. I am particularly interested in incorporating the thinking of younger media consumers so that our iconic brand can maintain its relevance as the television industry faces its next iteration."