The course provides hands-on experience with large language models (LLMs) and their practical uses in marketing and advertising. It focuses on implementing LLMs for tasks such as sentiment analysis, persona development, content generation, and market trend analysis, equipping students with the skills needed to apply AI-driven insights strategically in real-world marketing and advertising contexts. 

You'll walk away with

• Understand the key functions and applications of LLMs in marketing and advertising research.
• Conduct sentiment analysis and market research using LLMs, enhancing qualitative and quantitative insights.
• Develop AI-driven content and personas, integrating LLMs into creative processes.
• Utilize LLMs for competitive intelligence and trend analysis in marketing campaigns.
• Evaluate and mitigate the ethical and legal considerations of using AI in marketing and advertising research.