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Certificate in NYU/ARF Marketing Optimization and Insights

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NYU/ARF Marketing Optimization and Insights

Broaden your understanding of data driven marketing with the NYU/ARF Certificate in Marketing Optimization and Insights. As digital technologies become increasingly integrated into everyday life and generate vast amounts of consumer data, the landscape of marketing analytics continues to undergo significant transformation.

Developed and taught by the industry’s leading practitioners, students gain access to invaluable resources and immediately applicable skillsets. Learn from case studies that focus on real-world application of marketing research and analytics methods to diagnose marketing problems, iterate solutions, and evaluate marketing effectiveness. Read about the new AI-driven courses added to this certificate for 2025.

The certificate is awarded to students who successfully complete a combination of any four courses within two years. Choose classes based upon your own interests, experience and career path.

Instruction includes virtual live discussions, video presentations, readings, and assignments to be done independently. The time commitment is roughly 4-5 hours per week, per course.

Earn a 10% DISCOUNT* on courses by declaring your candidacy for the Certificate in NYU/ARF Marketing Optimization and Insights. The courses within this certificate are eligible for a discount with ARF member companies. Please contact us for further details at arfcertification@thearf.org.

NYU/ARF Marketing Optimization and Insights

Format

Online

Requirements

4 courses

Estimated Total Certificate Cost

$9,750*

*Based on course prices for AY 24-25, subject to change.

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Why This Certificate?

Acquire Knowledge in Applied Marketing Research

Develop actionable insights from consumer and market data. Integrate the research and insights process into the development, testing, and optimization of messaging and creative assets.

Broaden Marketing Research & Analysis Expertise

Apply a modern consumer-centric approach to the development and optimization of marketing in daily work activities through real-world applications. Develop solutions to address business and research/analytic problems.

Become an Invaluable Asset to Your Organization

Identify the business goals, objectives, and strategies relevant to marketing and advertising. Provide professional research support for marketing and advertising campaigns utilizing methodologies considered best practice by experienced practitioners.

What You'll Study

REQUIRED - COMPLETE ANY 4 COURSES

Customize your learning. Take any four classes to earn your certificate, choosing courses based on your own interests, experience and career plans

Campaign Effectiveness Measurement

A critical component of any advertising campaign is the ability to evaluate its success through specific metrics that need to be impacted (ex.,...

Spring 2025
Foundations of Advertising Research

This foundational course introduces students to the use of research and insights in developing the marketing and advertising journey. Students...

Spring 2025 Summer 2025
Discovering and Testing the Key Consumer Insight

Nowadays, marketers have a lot of data, information, findings, and observations about their customers and target audience. Synthesizing all that...

Summer 2025
Campaign Objectives and Strategy

Every effective advertising campaign begins with understanding the objectives and developing a strategy for the campaign. This course will...

Spring 2025 Summer 2025
Achieving Customer Centricity

Some marketers still take an inside-out approach to their marketing, that starts with what their products are all about and what they can offer....

Spring 2025 Summer 2025
Informing Creative Development

While much of the research and analysis to this stage in the advertising campaign development process is about understanding consumer behaviors,...

Spring 2025
Media Assessment and Tactical Planning

This course will cover how media are evaluated, planned and bought for marketing campaigns. It will introduce the methodologies and approaches...

Summer 2025
Tools for Application of LLMs to Marketing & Advertising Research

The course provides hands-on experience with large language models (LLMs) and their practical uses in marketing and advertising. It focuses on...

Spring 2025
Strategic and Managerial Considerations in Use of LLMs in Marketing & Advertising Research

This course focuses on the integration of large language models (LLMs) from both a strategic and operational perspective. Students will explore...

Summer 2025

Frequently Asked Questions (FAQs)

General Questions

You should get the NYU/ARF Certificate in Marketing Optimization and Insights if you are a professional looking to maintain or accelerate your career and would benefit from a professional development program that integrates classical research methods with newer behavioral data streams – one that is informed by contemporary business use cases and rigorous academic work

There is no application process to get started. To begin the registration process, you would need to complete the "Declare Candidacy" form.

We now offer the following AI courses as part of the NYU/ARF Certificate in Marketing Optimization and Insights:

  • Tools for Application of LLMs to Marketing & Advertising Research
  • Strategic and Managerial Considerations in Use of LLMs in Marketing & Advertising Research

You will receive both a digital badge and a hard-copy certificate after completing the courses.