<p><span class="p-body"><b>New York, NY – January 21, 2026</b> – <b>The </b><a href="https://www.sps.nyu.edu/"><b>NYU School of Professional Studies  (NYU SPS)</b></a><b> </b><a href="https://www.sps.nyu.edu/about/academic-divisions-and-departments/jonathan-m-tisch-center-of-hospitality.html"><b>Jonathan M. Tisch Center of Hospitality</b></a> and the <a href="https://www.hedna.org/?referrer=grok.com" target="_blank"><b>Hotel Electronic Distribution Network Association (HEDNA)</b></a>, the leading global forum dedicated to advancing hospitality distribution, have led a sponsored research project titled “<b>The Value of Corporate Travel 2025.”</b></span></p> <p><span class="p-body">This timely study, sponsored by HEDNA in partnership with Amadeus, Sabre, and Travelport, addresses critical gaps in understanding the true economic and operational value of managed business travelers in today’s evolving post-pandemic landscape.</span></p> <p><span class="p-body">As business travel continues its robust recovery, the hospitality industry faces challenges in optimizing distribution strategies. This research will quantify the premium value of managed business travelers, demonstrating the value and importance of this key travel demographic.</span></p> <p><span class="p-body">“Our report highlights a significant shift in the corporate travel mindset of the hospitality industry: moving away from simple volume and toward high-value growth,” <a href="https://www.sps.nyu.edu/faculty-directory/20535-vanja-bogicevic.html"><b>Vanja Bogicevic</b></a><b>, PhD, director of the HI Hub Experiential Learning Lab at the NYU SPS Tisch Center.</b> “The report data shows that those who focus on the behaviors of today’s corporate traveler are the ones benefiting the most from this strategic shift and are delivering deeper and more valuable travel experiences.”</span></p> <p><span class="p-body">By providing evidence-based insights and actionable recommendations, the project will empower hotel executives, revenue managers, TMCs, and distribution technology providers to optimize strategies, improve GDS engagement, reduce acquisition costs, and better target high-value corporate segments in a dynamic travel economy.</span></p> <p><span class="p-body">For more information about HEDNA and its initiatives, visit <a href="https://www.hedna.org/?referrer=grok.com" target="_blank"><b>www.hedna.org</b></a> and go to <a href="https://www.hedna.org/corporatetravelstudy2025/" target="_blank"><b>The Value of Corporate Travel 2025</b></a><b> </b>on the HEDNA website to request a copy of the report.</span></p> <p><span class="p-body"><b>About HEDNA<br /> </b>Founded in 1991, HEDNA (Hotel Electronic Distribution Network Association) is a not-for-profit global organization that brings together hospitality leaders, technology providers, and innovators to shape the future of hotel distribution through collaboration, education, and strategic influence.</span></p> <p><span class="p-body"><b>About the NYU SPS Jonathan M. Tisch Center of Hospitality<br /> </b>The NYU School of Professional Studies Jonathan M. Tisch Center of Hospitality, celebrating 30 years of academic excellence, is a leading center for the study of hospitality, travel, and tourism. Founded in 1995, the Tisch Center was established in response to the growing need for undergraduate and graduate education in hospitality and tourism. Its cutting-edge curricula attract bright, motivated students who seek to become leaders in their fields. The Tisch Center recently launched the Hospitality Innovation Hub (HI Hub), which will foster entrepreneurship and creative solutions for the industries it serves. For more information, visit <a href="https://www.sps.nyu.edu/homepage/academics/divisions-and-departments/jonathan-m--tisch-center-of-hospitality.html"><b>sps.nyu.edu/tisch</b></a>.</span></p>