<p><span class="p-body">This program is a collaboration between NYU SPS Division of Programs in Business and SKEMA Business School in France to complement SKEMA’s existing MSc curriculum in Global Luxury and Management program. </span></p> <p><span class="p-body">This program, launched in Fall 2022, brings SKEMA graduate students from France to New York City for a semester-long immersive learning experience. Now in its third year (2025), the program continues to thrive due to its impactful outcomes and high demand.</span></p>

<p><span class="p-body">Participants in this study include graduate level students enrolled in SKEMA’s MSc in Global Luxury and Management program, based in France.</span></p>

<p><span class="p-body">This program aims to provide students with a comprehensive understanding of luxury digital marketing, web3, and metaverse applications.</span></p>

<p><ul class='p-list'> <li><span class="p-body">Courses are taught by leading NYU SPS faculty like David Klingbeil, focusing on cutting-edge topics.</span></li> <li><span class="p-body"><span style="letter-spacing: -0.32px;">Successful integration of industry professionals and company visits such as Tiffany and Co, Lucid Motors, Tissot, and Google to enhance the learning experience.</span></span></li> <li><span class="p-body"><span style="letter-spacing: -0.32px;">Students earn an NYU Certificate in Luxury Digital Marketing and Strategy at the end of the semester.&nbsp;</span></span></li> <li><span class="p-body"><span style="letter-spacing: -0.32px;">A celebratory reception at NYU’s Kimmel Center to honor the students' achievements.</span></span></li> </ul> </p>

<p><span class="p-body">Through this program, participants gain knowledge of luxury digital marketing strategies from an American perspective and are better prepared for future digital challenges in the luxury sector.</span></p>