Thought leadership
NYU SPS Instructors Featured in Harvard Business Review
DAUS Clinical Professor Raul Sanchez and Instructor Daniel H. Bullock co-author vocalics study

<p><span class="p-body">Clincal Assistant Professor Raul Sanchez of the Division of Applied Undergraduate Studies (DAUS) and Adjunct Instructor Daniel H. Bullock co-authored a chapter of the <i>Harvard Business Review’s Writing, Presenting, and Communicating with Confidence</i>, published in November 2024. Sanchez and Bullock note for readers the importance of vocalics—the nonverbal qualities of our voices that give our words meaning, arguing that our voices matter as much as our words, possessing the power to awaken senses, motivate action, facilitate deals, and secure successful job interviews.</span></p>
<p><span class="p-body">Vocalics are the deeper analysis of three linguistic elements: volume, known as stress which is the louder emphasis on certain words, intonation, which is the rising and falling tone to accentuate sentences. In addition to word choice, speakers also have control over their pacing, known as rhythm to draw listeners in at critical points during a conversation, speech or talk. The chapter offers clear, concise strategies for leaders in business to apply to create more impact and influence with listeners. Whether it is accentuating keywords to create what linguists refer to as “information focus," lowering tone at the end of sentences to convey confidence and avoiding words that diminish power, readers leave the chapter with skills they can apply immediately to become more effective communicators and leaders.</span></p>
<p><span class="p-body">Sanchez and Bullock use their understanding of communication and linguistics to promote effective communication that spans across cultures to better serve a global society, concluding that <i>how </i>we use our voice is just as important as what we say, and the combination of those skills creates a powerful and resonant speaking style that energizes audiences and transforms workplace dialogues for lasting impact. Their thought leadership, evidenced by their understanding of communication and linguistics, aims to promote effective communication crucial for leadership and influence in today's global society.</span></p>