Recap
PWM Grad Students Visit Alloy Entertainment
Center for Publishing, Writing & Media Students Visit Warner Bros. Book Packaging and TV Production Unit

<p><span class="p-body">Right behind a café on the 37th floor of 30 Hudson Yards sits Alloy Entertainment, a dual book-packager and television-production unit of Warner Brothers Discovery. You may not have heard of them, but you’ve definitely heard of the titles they’ve brought to shelves and screens everywhere: <i>Gossip Girl, Pretty Little Liars, The Vampire Diaries, You, The 100,</i> and <i>Everything </i>are just some of their bestsellers. Alloy produces roughly 20 books a year; they specialize in adult and young adult, and are partners with Netflix to bring their books to the big screen.</span></p>
<p><span class="p-body">Alloy’s book packaging team, VP and co-editorial director Joelle Hobeika, co-editorial director Lanie Davis, senior managing editor Romy Golan, executive assistant KA Jagai, and editor Jess Harriton, led by Hobeika and Davis, explained that their entire raison d’être is to offer authors deep creative and developmental support for their projects--that’s the big-ticket difference between a book packager and a traditional book publisher. As book packagers, Alloy partners with authors specifically for creative development to give the project the best shot it can have at being sold to a publisher.. The higher the publisher’s investment in marketing and sales, the greater the likely success of the project. Alloy, partnering with authors, create intellectual property, which means they hold all film and television rights and are ready to go with in-house production at their LA studio.</span></p>
<p> </p>